"What it is: The same Blue Ribbon you know and love now comes with a different kind of buzz. Perfect for taking your day up a few notches, or really just making whatever you're doing a little bit better. Why We Love It: This light and refreshing seltzer is made with real juice and California cannabis. Each PBR Soda 12oz can has 25mg of THC, or as we call it, the right amount to start having a good time. Dosing And Potency: It only takes about 15 minutes to feel the effects, so crack a 12oz can and you’ll be feeling divine in no time. A Bit About The Brand: Among Pabst many innovations over the past few years — including hard coffee, hard seltzer, hard tea, and whiskey — in 2020, Pabst granted the rights to Pabst Labs to begin making the non-alcoholic but THC-laced Pabst Blue Ribbon Cannabis Infused Seltzer. Pabst Brewing Company does not manufacture, cultivate, distribute or sell any cannabis products. "